Sunday, March 2, 2014

Yellow Pages United Presents: The Evolution of the Yellow Pages....From Print to PC!

Yellow Pages United Presents:
The Evolution of the Yellow Pages....From Print to PC! 

While our current generation has become spoiled by search engines, Siri prompts and Yelp restaurant reviews, there was once a time when the crisp lining of a Yellow Pages directory was the primary source of local information.

Since its 1883 introduction, the “Yellow Pages” has burgeoned into an iconic index of “what’s what” in both local and international communities.  The predecessor to online search queries, the Yellow Pages was the first medium to combine searches of both people and places in one, dense directory.

While some young folks may scoff at the idea of leafing through a paperback directory (“Why don’t you just Google it?”), the fact remains that the Yellow Pages is far from extinct. In fact, it has evolved.

The advent of the Internet has called for businesses to invest in a major tech upgrade, and the Yellow Pages are among the flourishing, PC-friendly companies that are keeping up with the times! More than just your standard print directories, offers sleek, mobile apps for all your on-the-go needs,  along with specialized SEO/search-related services for desktop users.

Still not convinced about the power of the Yellow Pages? Take a look at our latest infographic for some eye-opening facts about the iconic directory!


Tuesday, February 25, 2014

5 Ways to Simplify Social Media Posting

You have a lot going on. It is hard to work social media into your daily routine when your other business needs are vying for your time. And, when you do have time to update your business’s social media, are  you using your time wisely? Are your posts the best quality they could be? Below are five suggestions for
making the most of your social media experience.

• Your social networking posts should have a game plan – For the coming year and months,
you should develop a strategy before you start posting. You can determine what you hope to
accomplish by creating goals and objectives, just like your marketing plan. You can also get on
track with your social posts by doing this.

• Use a multiple posting program – Sites like Yellow Pages United make posting on multiple social
media pages easy. When you get a BizYellow business web page with Yellow Pages United, with
a quick single entry, you can send a tweet and post to Facebook.

• Have a social media posting calendar – Create your social posts in advance like you would for
meetings and appointments. For each month, plan out what you will say. For certain times of
the year, pick out a theme. For example, in February, you may want to focus on Valentine’s Day themes.

• Get input – Look to your friends and coworkers and employees for help. Great social media
ideas can come from anywhere. Tell your friends and employees to send any articles that are
relevant and interesting to you.

• What posts in your industry are popular? – If social network posting does not come naturally to
you, then it can be quite daunting. One way to get a feel for what people want is to look at your
competitors posts. Which ones are getting the most “Likes”? Which ones are really sparking a
conversation? It is likely you will be able to use this knowledge to create engaging posts.

Wednesday, February 19, 2014

Customers Are Looking Online. Can They Find You? Yellow Pages United

When you want to find something on the internet, you Google it or use some other search engine.

To navigate around the web, search engines indisputably represent the most popular first step. For

businesses looking to establish their digital presence, search engine marketing has become an important

step given that 97 percent of users online actively use search engines. After all, when people search for

the product or service you offer, you want your business to be the first name they see when they do

their search.

A lot of factors go into which sites search engines like Google list first. Some features they focus on are:

• Link text or anchor text – in the hyperlink to your site, what is the keyword phrase that appears?

• Link popularity – how many links are pointing to your site?

• Title tag – in the page linking to your site, what is the keyword phrase that appears?

• Link authority – what is the quality of the sites pointing to your site?

How To Ensure Customers Can Find You

There are two types of search listings: paid and organic. With paid listings, you pay the search engine a

certain amount of money to have your site show up in an advertising section of the search results. Only

about a quarter of all page clicks come from these, and a lot of users are actually able to block these

results with ad block apps.

Organic search listings are much more popular. There are a number of ways to improve your ranking

on these searches. By getting your business signed up with business listing sites, such as Yellow Pages 

United, you will assuredly show up high in the rankings. You can also try researching the keywords that

are most popular for your service or product and try to incorporate those into your site.

Sunday, February 16, 2014

Yellow Pages United teaches you that Mobile Friendly Websites are a MUST

It should not take you by surprise that every day more and more people are turning to mobile  devices to do their internet browsing. According to some estimates, at a rate of about 66 percent per year, over the next five years mobile internet use will continue to surge. Also, within that time frame, traffic through mobile devices, such as smartphones and tablets, will outpace land line data use by three times. This makes it more crucial than ever for you to make your website mobile friendly. You could be missing out on thousands of dollars in potential sales by not being mobile.

Here are some other stats to consider:

• If a company’s website does not look good on a mobile device, 57 percent of people will not recommend the business.

• 19 percent of ecommerce orders in the United States in 2012 were made over mobile devices. That number jumped to 28 percent in 2013.

• To find local businesses in the area, 71 percent of mobile internet users use a store locator app.

• During the shopping process, 74 percent of internet users use mobile devices to do research.

• Before making a purchase, 59 percent of internet users visit a business’s mobile website.

• In search results, Google lists sites that are mobile optimized first.

How Do You Take Your Website Mobile?

By now, you should be convinced that mobile is the way to go. There are a number of ways to go about making your site mobile. Responsive web design is currently a popular way to do it.

You can also sign up for services like Yellow Pages United, where they will create a mobile-friendly web page for your company that will drive customers to your store. This option is the best for those who do not have web design experience.