Customers Are Looking Online. Can They Find You? Yellow Pages United

When you want to find something on the internet, you Google it or use some other search engine.

To navigate around the web, search engines indisputably represent the most popular first step. For

businesses looking to establish their digital presence, search engine marketing has become an important

step given that 97 percent of users online actively use search engines. After all, when people search for

the product or service you offer, you want your business to be the first name they see when they do

their search.


A lot of factors go into which sites search engines like Google list first. Some features they focus on are:


• Link text or anchor text – in the hyperlink to your site, what is the keyword phrase that appears?

• Link popularity – how many links are pointing to your site?

• Title tag – in the page linking to your site, what is the keyword phrase that appears?

• Link authority – what is the quality of the sites pointing to your site?


How To Ensure Customers Can Find You

There are two types of search listings: paid and organic. With paid listings, you pay the search engine a

certain amount of money to have your site show up in an advertising section of the search results. Only

about a quarter of all page clicks come from these, and a lot of users are actually able to block these

results with ad block apps.


Organic search listings are much more popular. There are a number of ways to improve your ranking

on these searches. By getting your business signed up with business listing sites, such as Yellow Pages 

United, you will assuredly show up high in the rankings. You can also try researching the keywords that

are most popular for your service or product and try to incorporate those into your site.

Yellow Pages United teaches you that Mobile Friendly Websites are a MUST

It should not take you by surprise that every day more and more people are turning to mobile  devices to do their internet browsing. According to some estimates, at a rate of about 66 percent per year, over the next five years mobile internet use will continue to surge. Also, within that time frame, traffic through mobile devices, such as smartphones and tablets, will outpace land line data use by three times. This makes it more crucial than ever for you to make your website mobile friendly. You could be missing out on thousands of dollars in potential sales by not being mobile.

Here are some other stats to consider:

• If a company’s website does not look good on a mobile device, 57 percent of people will not recommend the business.

• 19 percent of ecommerce orders in the United States in 2012 were made over mobile devices. That number jumped to 28 percent in 2013.

• To find local businesses in the area, 71 percent of mobile internet users use a store locator app.

• During the shopping process, 74 percent of internet users use mobile devices to do research.

• Before making a purchase, 59 percent of internet users visit a business’s mobile website.

• In search results, Google lists sites that are mobile optimized first.

How Do You Take Your Website Mobile?

By now, you should be convinced that mobile is the way to go. There are a number of ways to go about making your site mobile. Responsive web design is currently a popular way to do it.

You can also sign up for services like Yellow Pages United, where they will create a mobile-friendly web page for your company that will drive customers to your store. This option is the best for those who do not have web design experience.